Nexity e-SIP: Mobile Intelligence for Real Estate Consultants

An All-in-One B2B application for Nexity — France's leading real estate developer. Empowering field consultants with Mobile + Tablet tools for the complete sales journey: from prospecting to closing deals.

Client

Nexity (via consultancy)

Timeline

2016–2017

Platform

Mobile + Tablet (HTML5)

My role

UX/UI Designer

Nexity, France's largest integrated real estate company, needed a comprehensive digital solution to transform how their field consultants work. The existing workflow relied on paper notes, disconnected systems, and manual data entry — leading to inefficiencies and lost opportunities.

The goal was to create an All-in-One application covering both Mobile (for quick field access) and Tablet (for detailed client management) — supporting the entire sales journey from first contact to deal closure.

Workshop: Defining the Information Architecture

Through collaborative workshops with Nexity's sales team and stakeholders, we mapped the entire sales process. Using card sorting and affinity diagrams, we identified the key user needs and pain points that would shape our design decisions.

The workshops revealed that consultants needed a structured yet flexible system that mirrors their natural workflow — moving from initial contact through to deal closure while maintaining full visibility of client status at every stage.

Process Artifacts

Seller journey mapping — Parcours Vendeur: Detailed seller journey mapping.

Information Architecture diagram — Information Architecture: Desktop sitemap and navigation structure.

Wireframes: Early screen layouts and interactions.

The 5-Phase Sales Journey (5C Framework)

I mapped out the complete seller journey through 5 key phases, following the natural sales funnel from first contact to post-sale retention:

📞

CONTACTER
Create contacts & properties

🔍

CONNAITRE
Understand needs & qualify

💬

CONVAINCRE
Match & convince

✍️

CONCLURE
Close the deal

🤝

CONFORTER
Post-sale support

Seller Journey Mindmap showing 5 sales phases — Parcours Vendeur: Complete sales funnel from first contact to post-sale retention.

Application Wireflow

Based on our workshop findings, I synthesized the Information Architecture and User Flow into a comprehensive wireflow. Key design decisions included:

Map-centric navigation — consultants think spatially about their territory
Single-page Seller Card — all client info visible at a glance
Progressive disclosure — reveal complexity only when needed
Cross-platform sync — seamless mobile ↔ tablet experience

Application wireflow showing all screens and navigation paths — Complete wireflow: Map-centric navigation with property and client management.

I designed e-SIP (Sales Information Portal) — a cross-platform mobile app built with HTML5 for iOS and Android. The core innovation was a map-first interface that transformed how consultants interact with property data.

Core Features

📍 Interactive Map

Visualize all properties and points of interest on an interactive map. Color-coded markers indicate property status and type.

🏠 Property Management

Quick access to property details, photos, and status. Add new listings directly from the field.

👥 Client Tracking

Manage client profiles, contact info, and interaction notes. Link clients to properties seamlessly.

🗺️ Route Planning

Plan daily itineraries and optimize field visits. Track progress with real-time location.

Nexity e-SIP app screens: Login, Dashboard, and Map view — Login, Dashboard with quick actions, and Map view with property details.

App Demo

Interactive demo: Map navigation, property details, and client management.

Key Screens

Nexity Red — Brand signature color for CTAs and highlights
Map-first interface — Geographic context always visible
Card-based layout — Scannable property and client info
Status indicators — Color-coded progress tracking

Key mobile screens: POI list, Property type selection, Property details, and Notes — Key mobile screens: Points of Interest, Property type selection, Property details with contact info, and Notes/linking interface.

Tablet Developer Demo

As part of the handoff process, I created this interactive demo to show developers the intended interactions and transitions between screens.

Tablet prototype: Fiche Vendeur navigation and interactions.

The UI follows Nexity's brand guidelines with the signature red as the primary accent. The design prioritizes information density while maintaining clarity — essential for field use under varying conditions.

Tablet: Seller Card (Fiche Vendeur)

The tablet version features a comprehensive Seller Card that serves as the central hub for managing each sales opportunity. It displays contacts, properties, qualification status, activity timeline, and contractual progress.

Phase 1: CONTACTER

Tablet view showing CONTACTER phase with contact and property management — CONTACTER: Manage contacts and properties with map integration.

Phase 2: CONNAITRE

Tablet view showing CONNAITRE phase with multiple properties — CONNAITRE: Understanding client needs with property grouping.

Phase 3: CONVAINCRE

Tablet view showing CONVAINCRE phase with matching — CONVAINCRE: Convincing phase with contractual timeline.

Phases 4 & 5: CONCLURE & CONFORTER

Tablet view showing CONCLURE phase with deal closure — CONCLURE: Deal closure with signature tracking and post-sale retention.

e-SIP transformed the daily workflow of Nexity's field consultants, providing them with a unified tool that replaced multiple disconnected systems.

Reduced data entry time by enabling on-site updates
Improved client follow-up with centralized notes and contact management
Enhanced property discovery through visual map-based exploration

← Back to selected work